Sportalm - Summer in the Colours of a Flowering Meadow
14. 07.2020
Throw all your cares to the wind and let yourself be drifted away by the vibrant colours of summer and the lightness of the cut and materials. The new summer collection by the renowned Austrian SPORTALM brand is a relaxing incentive to all ladies.
Casual wear has long gained its place in fashionable sunnyside prominence. It can be luxurious, yet comfortable and sexy. And this is exactly how you can feel this year in the new Sportalm collection. In 2020, the emphasis is on the bright and cheerful shades of blue, yellow and pink. Lace and floral motifs on a white background also attract attention. But, as is well known at Sportalm, all of these can be combined with feminine charm and the elements of sportswear. Loose yellow, blue and white dresses, unique tops that can be combined in imaginative creations with skirts and trousers are fascinating. Of course, there are also the popular variations of navy blue and white stripes and thinner stripes, and what’s more, an imaginative leopard skin pattern. And then there are the colourful swimsuits that emphasise female beauty, due to their cut and quality workmanship. These can be perfectly complemented by flowing summer dresses. Feminine charm plays a key role in everything. It is clear that, even after sunset, especially in summer, feminine wiles should not give up their magical power. This year, the decoratively used black, dark blue and deep pink highlight this power. Whether you go to the beautiful countryside, a seaside resort, a boat, the beach, to play golf or to the city, always feel like a star in Sportalm designs.
Just a few minutes outside Prague, there is a place where time passes more slowly. The air is filled with the scent of freshly cut grass, blooming herbs and meals prepared from authentic ingredients. Grandma's Garden (Babiččina zahrada) presents a seasonal menu based on fresh ingredients, the lightness of summer days and a respect for traditional recipes.
The gala evening and launch party for Travel Fever magazine took place at the Esplanade Spa & Golf Resort in Mariánské Lázně.
Zdeněk Vrba hosted the launch party, and the evening’s program included, among other things, a BOGNER fashion show.
Travel Fever magazine is published in four languages, and the fourth language is a new addition: ITALIAN! So now it’s available in Czech, English, German, and Italian.