Technical Specifications for Advertisements

Requirements for print PDF

  • specific format (see Advertising Formats) + bleed* 5 mm on all 4 sides
  • fonts must not be scattered (either converted to curves or part of pdf)
  • photos and logos saved in CMYK colour format without inserted colour ICC profile and direct colours
  • 300 dpi resolution of photos and logos in pdf
  • fitting points and crop marks
  • the use of a postscript file is recommended for production and Acrobat Distiller program is recommended for the creation of a print pdf

*For our clients who are unsure what bleed is exactly, we add a brief explanation: Bleed is the overlap of graphic layout across the exact format of the advertisement after cropping. It is always necessary to allow for bleed when the graphics fill the page up to its edges. The bleed must not contain any text, logo or other important information, because this part will be cut off.

Advertising formats

Size Format - dimensions of the presentation
1/1 238 mm × 230 mm + 5 mm bleed*
2/1 476 mm × 330 mm + 5 mm bleed* - deliver the pdf as 2 pages with dimensions 238 mm × 330 mm, not combined
1/2 width 238 mm × 162 mm + 5 mm bleed*
1/2 width 238 mm × 162 mm + 5 mm bleed*
1/2 height 116 mm × 330 mm + 5 mm bleed*
1/3 width 238 mm × 106 mm + 5 mm bleed*
1/3 height 75 mm × 330 mm + 5 mm bleed*

Materials for processing advertisements

Images - in electronic form – tiff, eps, jpg, resolution at least 300 dpi, size 1 : 1

Logos and certificates - in electronic form – vector (curves) in Adobe Illustrator (ai, eps) or CorelDraw (cdr); used fonts converted into curves. Further, possible formats are jpg or tiff in resolution 300 dpi, size 1 : 1

Texts - in text document (Word, txt)

Maximum number of characters per language:
  • 1 page - 700 characters
  • 2 pages - 1 500 characters
  • 3 pages - 2 000 characters
  • 4 pages - 2 500 characters
  • 6 pages - 3 000 characters
  • 8 pages - 4 300 characters

Developed by MadFox design