Jubilee 30th issue of magazine TRAVEL FEVER
27. 11.2025
Chopard - The Rebirth of the Alpine Eagle
14. 07.2020
Modern, refined and energetic, such is the collection of Alpine Eagle watches by Chopard, the Swiss master watchmaker. The most modern reinterpretation of St Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, can be found in the Czech Republic only in the BENY jewellery store at Pařížská 8.
When creating the Alpine Eagle, Karl-Friedrich Scheufele, now Co-President of Chopard, was inspired by his passion for the Alpine massif as well as by the noble dignity of the eagle that rules the Alps. The watch is made of an exclusive, ultra-durable and light-reflecting metal called Lucent Steel A223. It is maintained in precise rhythmic movement by a certified Chopard chronometer.
The Alpine Eagle watch reflects Chopard company’s ethical approach to environmental protection in the Alps through the Eagle Wings Foundation, established by Karl-Friedrich Scheufele. The watch is therefore dedicated to today’s “Eagles” – ambitious men who successfully manage their daily lives and whose vision is inspiring and uplifting. To heroes who face the challenges of tomorrow with determination and are fully aware of the importance of protecting the environment. Alpine Eagle watches are available in both men’s and women’s styles.
BENY, PAŘÍŽSKÁ 8, PRAHA 1
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