Barocko

Eternal grandeur and the beauty of Rome inspire a colourful and luxuriously extravagant collection of jewellery

Bvlgari celebrates life and beauty with the Barocko collection, the latest achievement of the traditional Roman jewellery brand, which is characterised above all by the brave style of its creations.

With this new exclusive collection, Bvlgari proclaims a message of hope and optimism to the world. Vibrant colours, extraordinary light effects, fantastic shapes and beautiful details convey a feeling of joy and positivity.

As the name of the collection suggests, the influence of the magnificent ­Roman Baroque artistic and ­architectural heritage meets the confident and courageous spirit of the ­Bvlgari brand in the Barocko collection.

For the first time ever, this Roman jewellery brand will offer its individual customers the possibility of exclusively obtaining something from the latest luxury collection through the innovative format of the special sale application called Barocko. The application contains detailed product descriptions and 360 ° photos. The application allows a selected piece of jewellery to be tried on in an augmented reality (AR) environment. With the aid of a mobile phone camera, the user can virtually try on a piece of jewellery, and even take a selfie with that jewellery item.