26. 08.2025
Tiffany & Co. is returning to the USTA Billie Jean King National Tennis Center with a new concept for its 2025 US Open pop-up. The company is participating in this prestigious tournament for the third consecutive year, inviting visitors to explore its immersive exhibit that reflects the brand’s heritage of craftsmanship, ingenuity and love of athletic excellence. Tiffany creates valuable trophies for the US Open tournaments each year.
Tiffany & Co.’s 2025 US Open pop-up is located in Fountain Plaza. A giant Tiffany Blue® tennis ball dominates one corner of the exhibit. Inside, visitors can view the trophies for the men’s and women’s singles winners, created annually by Tiffany’s master silversmiths in the Tiffany & Co. workshop, Holloware in Cumberland on Rhode Island, in a tradition that has lasted for nearly 40 years.
This year, the HardWear by Tiffany tennis racket, inspired by one of the brand’s most iconic collections, is making its debut. The front of this unique model is adorned with nearly five carats of diamonds. It is complemented by a 24-carat gold-plated tennis ball, the seams of which are set with nearly seven carats of diamonds. This remarkable fusion of the worlds of sport and jewellery art is a demonstration of Tiffany & Co.’s extraordinary skills and ingenuity.
The pop-up also includes an exclusive experience that Tiffany & Co. is offering to visitors in partnership with Meta AI. It allows them to experience a unique blend of technology and tradition – they can become tennis stars for a moment and take home a digital record of themselves on Center Court.
The Tiffany & Co. pop-up will be unveiled at the US Open from 18th August to 7th September and can be found in the Fountain Plaza of the USTA Billie Jean King National Tennis Center.
The story of a unique watchmaking and jewellery house began to be written in Rychnov nad Kněžnou. However, the fame of the family business, led by Hubert Schediwy and his son Petr Schediwy, soon spread far beyond the borders of the East Bohemian region as well as the whole of the Czech Republic.
13. 10.2025
Developed by MadFox design
