In less than a month, the international Expo 2020 will open in Dubai, an event for which we had to wait one year due to the coronavirus epidemic. But as Emirates’ new global campaign suggests, this event of the year will more than make up for it.
Actor Chris Hemsworth will be the main face of the campaign. He is a well-known representative of Thor, the God of Thunder, in films about superheroes with extra-terrestrial abilities. Among others, the actor values the fact that Expo 2020 will present practical solutions for living to benefit future generations in particular. In Dubai, visitors can look forward to topics such as mobility, sustainability and other opportunities to improve life on the planet. There will also be 191 pavilions of individual countries celebrating music, art and other cultural aspects, with extensive entertainment programmes, including culinary experiences.
The visual promotion of Expo 2020 Dubai was filmed in the pre-pandemic period, when the whole event was only in preparation. Reality is thus complemented visually by many computer animations and tricks. In it, Chris Hemsworth takes viewers from the iconic Dubai beaches directly to the venue of Expo 2020. There, the main themes of the exhibition, the appearance of the pavilions and its futuristic visions are introduced. Thus you can visit a future in which the jungles and forests have been restored, and a mission to the planet Mars has been accomplished.
The soundtrack for the “Pure Imagination” campaign is provided by an orchestra of 70 musicians, complemented by a children’s choir. Children of different cultures and from different countries play an important role in the whole advertisement. Indeed, it is children who will become the future leaders of our planet.
Owning a private aircraft is the ultimate status symbol for the high-net-worth individuals and also a perfect tool to solve business travel needs for corporate clients. They open up the glamorous side of air travel – but all of this comes at a high cost. For owners whose aircraft spend more time in the hangar than in the air, it has been difficult to monetize their asset – until today. Gemini Wings, an innovative aviation startup initiated by Charter advisory team based in Prague, has formed an international alliance fleet comprised of private aircraft from small European operators and individuals. Gemini Wings acts as the sales agent, chartering flights, while the owners simply lease their aircraft.
After 15 years of successful operations, the hotel has undergone extensive renovations this year. All rooms are furnished in a modern, elegant style. Some bedrooms include a terrace, where guests can enjoy morning coffee on a sun lounger overlooking the hotel garden. Family suites with two separate bedrooms and two separate bathrooms have been newly refurnished. Not only due to these changes, is Falkensteiner Spa Resort Mariánské Lázně now included in the Premium Collection chain, an exclusive group of 10 selected hotels, stars of the 30-member Falkensteiner Hotel family.